{"id":181363,"date":"2014-01-25T16:05:30","date_gmt":"2014-01-25T19:05:30","guid":{"rendered":"http:\/\/www.blumenthal.com.br\/d\/?p=181363"},"modified":"2014-08-04T01:41:10","modified_gmt":"2014-08-04T04:41:10","slug":"botao-comprar","status":"publish","type":"post","link":"https:\/\/blumenthal.com.br\/d\/2014\/botao-comprar","title":{"rendered":"Bot\u00e3o comprar"},"content":{"rendered":"<p>No Peixe Urbano usamos como padr\u00e3o o tempo verbal no imperativo para todos os <abbr title=\"Call to Action\">CTA<\/abbr>&#8216;s. <\/p>\n<p>Antes de aplicar o padr\u00e3o no r\u00f3tulo do principal bot\u00e3o do site, fizemos um teste pra ver se os cliques cairiam: <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.blumenthal.com.br\/d\/wp-content\/uploads\/2014\/07\/btn-comprar2.png\" alt=\"btn-comprar\" width=\"475\" height=\"221\" class=\"aligncenter size-full wp-image-181370\" srcset=\"https:\/\/blumenthal.com.br\/d\/wp-content\/uploads\/2014\/07\/btn-comprar2.png 475w, https:\/\/blumenthal.com.br\/d\/wp-content\/uploads\/2014\/07\/btn-comprar2-300x139.png 300w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/p>\n<p>A = original<br \/>\n<strong>B = +8.1% <abbr title=\"Click-through rate\">CTR<\/abbr><\/strong><br \/>\nC = +3.9% <abbr title=\"Click-through rate\">CTR<\/abbr><\/p>\n<p>&nbsp;<\/p>\n<p>Os cliques aumentaram em ambas varia\u00e7\u00f5es, mas sem exclama\u00e7\u00e3o funcionou melhor (ainda bem!).  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>No Peixe Urbano usamos como padr\u00e3o o tempo verbal no imperativo para todos os CTA&#8216;s. Antes de aplicar o padr\u00e3o no r\u00f3tulo do principal bot\u00e3o do site, fizemos um teste pra ver se os cliques cairiam: A = original B = +8.1% CTR C = +3.9% CTR &nbsp; Os cliques aumentaram em ambas varia\u00e7\u00f5es, mas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,77],"tags":[],"class_list":["post-181363","post","type-post","status-publish","format-standard","hentry","category-design","category-testes"],"_links":{"self":[{"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/posts\/181363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/comments?post=181363"}],"version-history":[{"count":14,"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/posts\/181363\/revisions"}],"predecessor-version":[{"id":181441,"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/posts\/181363\/revisions\/181441"}],"wp:attachment":[{"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/media?parent=181363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/categories?post=181363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blumenthal.com.br\/d\/wp-json\/wp\/v2\/tags?post=181363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}